Growth & Grace

Announcer 0:00
This is a KU NB studios original program.

Wesley Knight 0:05
The following program is underwritten by Crawford management group and Chris glow and does not reflect the views or opinions of 91.5 jazz and Moore the University of Nevada, Las Vegas or the Board of Regents of the Nevada System of Higher Education. Even better than that was the last time, baby

Music 0:35
we back and we back and we back and we back. Hey,

Leaha Crawford 0:44
Oh, y'all, it's hot outside Julian.

Julian Rosado 0:48
It's cold. Well, I think, because I keep my house at like 65 ish.

Leaha Crawford 0:56
Okay, so you think, so you okay? So you, I like to be cold.

Leaha Crawford 1:01
You like to be cold, but it is warming up at the end of Well, guess what? My birthday is next month.

Julian Rosado 1:07
Oh, really. Oh,

Leaha Crawford 1:08
we missed your birthday. Happy belated birthday. Happy belated birthday. Yes, my birthday is next month. I am celebrating the whole month. I don't know. I don't know. I haven't ever figured it out yet, but I'm gonna do something. I'm gonna do something absolutely amazing. I don't know what it is yet, sports wise,

Julian Rosado 1:23
what's going on? So they announced it on Netflix in September. Floyd Mayweather is back and officially fighting Manny Pacquiao again, yes, yes, and he's fighting at the sphere. Oh, yeah. Oh, that'll be another big fight for Vegas. That's good. That's good. Floyd would be 50. Manny Pacquiao would be, I think he's 53

Leaha Crawford 1:52
is that, um, is that older for the boxing?

Julian Rosado 1:54
Is it legal? I

Leaha Crawford 2:00
wasn't gonna say that, but it has to be, if they're promoting it and things like that. I mean, it's like, it's good, yeah, gives us

Julian Rosado 2:07
some hope. Yeah, it's, it's from a fan point of view. I think it's, well, yeah, I think it's gonna be pretty good. It's been pretty entertaining. But from, from a, from a person who actually knows Floyd, I'm don't want it to happen, you know? I just just don't, you know, I don't. Because if he possibly lose good man in packer, he actually just fought six months ago. Oh, he's still, really, yeah.

Leaha Crawford 2:42
So he's actively still 53

Julian Rosado 2:43
Yes, yes, yes. And so Floyd hasn't fought in almost four years.

Jessie Farrell 2:51
I think it's a money game.

Julian Rosado 2:52
Oh, yeah, definitely, yeah.

Leaha Crawford 2:55
Well, I don't, absolutely, I don't, I don't have a dog in that fight. I just wish them both the best, and I hope that, I hope that their health and that they're healthy after, yeah, after the fight. You know, boxing is one of the few sports where I love the discipline. I love the discipline, but it's probably, probably outside of football, the other most brutal sport

Jessie Farrell 3:16
of all the sports that I've ever participated in, to Leah's point. And come I started early, like from age 10, and used to go around the state of Nevada doing karate tournaments, right? I did one boxing match for armed force a day in Hawthorne, Nevada. It's a three round match. That's it. First round I came out because I wasn't gonna lose in front of all my friends. First off, it was mismatched, because I was 14, the kid they teamed me up with was seven, was 18. Okay, at those times, that's a big difference. That's a big difference. Yeah. Anyway, I clocked him the first round, but then I wore myself out, yeah. So the second round, he got me. And I come back to my coach says, Listen, you got to get this because it's even money right now, I'm thinking, I don't want to get knocked out in front of all my friends. And so I go back in, and I light him up. Light him up. They stopped in the middle of the Oh, my God, they stopped. And they stopped the fight, and they measured their TKO, and they raised my hand. I said, Wait a minute. I won. And I feel like this, yeah, well, I'm not doing this anymore. But the thing about it is very heavy I was, I really thought he knocked me out?

Leaha Crawford 4:22
Well, no, if you think about it, because boxing the rounds are, what, three minutes,

Jessie Farrell 4:26
yes, but that doesn't sound like that long, this long, when you're in there punching the whole

Leaha Crawford 4:30
time and you're doing but you can tell who practices and who doesn't.

Jessie Farrell 4:34
You can't. But you know the other part that people don't know, it hurts when you hit them too, yeah, not just when you get hit, when you hit them, it hurts you too. Oh, wow, because that impact all

Leaha Crawford 4:44
right, y'all Well, y'all have heard us speak. I want to welcome Jesse. Hello, Jesse. How are you welcome? Welcome back. Thank you. Appreciate it to see you so Jesse. Jesse is life coach. He offers so much. More, and he uses a tool called the color code. And I really want to talk about it, because when we talk about just entrepreneurs and people, what I love about the color code is that it helps you identify your dysfunctional behaviors, things that you might think are normal, right, right, but it also guides you to improve on those, to get to the ultimate good character, correct? Jesse, first of all, tell us a little bit about you. Well, we know you were boxing in Hawthorne, so I quit after that. After that, tell us, I mean, because you're, you're a Nevada, and you're born and raised Nevada, right?

Jessie Farrell 5:39
Well, I have seven brothers and sisters, and all my brothers and sisters were born in Northern Nevada, either Reno or Hawthorne, and I was the only one of eight that was born in Oxford, Mississippi. Oh, that's where my grandmother, on my father's side is, where she lived most of her life. And so I was born in her home, because at the time that I was born, people of my complexion were not allowed to be born in the hospital.

Leaha Crawford 6:02
And Mississippi, Mississippi, yeah,

Jessie Farrell 6:05
but that was just temporary time. So then my parents, you know, brought us up in Reno, Nevada for the first five years, and then Hawthorne about it the next 12 years. And then from there, I came to Las Vegas to go to the university in Nevada, Las Vegas, right? Yeah. I was fortunate that I knew that I knew that my family, I won't say they struggle, but we just lived at a lower level, and it would be difficult for them to substantiate funding my college education. So I knew it was on me, so I reached out to UNLV when I was think I was 16, and it

Leaha Crawford 6:39
was different then, because we didn't had an internet, not at other stuff. No, we had either telephone or mail.

Jessie Farrell 6:43
I sent, it was a mail. I sent a letter saying, Hey, do you have any scholarships for artists and blah, blah, blah. And they said, Yes, we do. And I said, Could you send me the information? They sent me the information. I put together the little, tiny slideshow sort of thing, and sent in 12 of my very best and fortunately, that was I got a full right fine art scholarship here at UNLV to go to school, and that was how I got my first education.

Leaha Crawford 7:05
Wow, now I know, so we're we won't date you, but the campus back then, I'm sure, looked whole.

Jessie Farrell 7:10
Oh, my friend. How about Yes, the campus looks so like I used to be mad when you walk outside this radio facility where we're at right outside there is where we used to be able to park, and I was mad when I was in the back row. There is that row is not even there. Now there's a building that replaced where we used to park. Yes, wow, yeah. Okay, it was, it was back in the day. I think it was a roughly 10,000 students, okay, roughly at that time, because I remember was twice as many people in my new school that was in my whole

Julian Rosado 7:43
town, my gosh, oh, wow.

Jessie Farrell 7:45
That's why I remember the numbers. Wow. So this is so this is big to you. Then, yeah, anytime I come back to UNLV, it's heartfelt, it's nurturing, it's connecting, it's grounding. You know, it wasn't just an education I got from here. I built my life from here. Why do you think I decided to go get a college degree? What do you think I don't know. Tell us. Please tell us. I decided that I was not going to allow other people to define me. Okay, I define me. Okay. You don't get to tell me who I am and what I'm what I'm capable of. And I knew that if I, at the time, I knew that if I, if I were to get a college degree, the people with my dark complexion were typically not allowed, and they would say, Well, you know, because, because you don't have a degree, my first reason for getting that degree was to stop you from saying you can't have an opportunity to rise because you don't have

Leaha Crawford 8:37
a degree. And back in the 70s and eight, that was, that was, and that was the biggest thing, 100% you know, well, you don't have it. You can't just because you

Jessie Farrell 8:44
don't have it. Exactly. I wanted to remove that excuse. You got to come with something

Unknown Speaker 8:48
else. Now, yeah, I need something. I got one of those.

Jessie Farrell 8:51
Have one of those. No, right? Yeah, exactly. So, so is there another reason why I don't have, I don't deserve an opportunity to progress here? So that was, that was my reasoning back then. It shifted over the years, but that was my original

Leaha Crawford 9:03
original reasoning. Okay, so, so you're here, and do you you graduate from UNLV? Yep. And what's next?

Jessie Farrell 9:12
So when I graduated from UNLV, the first time that would have been in 1982 okay, and unfortunately, we were sliding right into a recession, and many of my friends didn't have jobs. I had two jobs. I was working at the photo lab at the MGM, which, which became Bally's after that, at night, and I was working at IBM in the daytime, nice. And so I worked at both of those places, 35 hours a week at IBM, and 40 hours a week or plus at at the MGM as a lab technician in the photo lab and and I knew that I that wasn't I knew that having a fine arts degree wasn't going to make my world so i So I researched to figure out, what else could I get into that have more capacity and a Hotel Administration degree offered many different avenues of opportunities for. For a livelihood.

Leaha Crawford 10:02
So, and they had a Hotel Administration degree back.

Jessie Farrell 10:04
So I got a scholarship in Hotel Administration, and so I literally never paid a nickel for two college degrees. Wow, they both were paid by scholarships, and so I pursued that as a reason I can still be creative and do my creativity, but I'm not going to count on that to make a living to eat, correct? So the second degree was to be able to apply it. And at that time, I was coming up through all phases of hospitality, from blackjack dealer to roulette dealer to pit boss to, you know, on the casino operation sides. And I got into casino marketing. I worked on the hotel side to satisfy my UNLV hotel administrationship degree. And then I got into casino marketing, which I thought that was going to be, ooh, this can be great. Wow, it looks sexier from the outside than the inside. So I did that for 18 I did it hospitality for 36 years. And the last 18 I was in a casino marketing executive,

Leaha Crawford 10:57
casino marketing executive, oh, my god, at the end

Jessie Farrell 11:01
of the day to bust it down. What that entails is you building phenomenal relationships with high rollers or people with money to encourage them to come because of your relationship, to come at the Bellagio, or to come to harrows entertainment, or to come to the Hilton or wherever, wherever I work, because I worked at all the best bigs. And so someone that does casino marketing, as an executive, you're to inspire them to come to you.

Leaha Crawford 11:25
They got new best friend. Yes? Bunch of best friends, yes, yeah, wow. So from there, then you get into coaching.

Jessie Farrell 11:33
So from there, the short story is I, when I got to the Bellagio, I truly believe that that was going to be the coup d'Or. That was a cougar. I was the very best of the best. It was the best food, it was the best entertainment, it was the best hotels, it was the best interior. And next year it was it was the best of the best. And I thought, Okay, I'm gonna die here. And I remember telling a friend I had a conversation with God, that this was it. And she said, Oh, you had a conversation with God. I don't think it works that way. I think God has a conversation with you. Okay? And so what ended up happening as I ended up getting terminated after three years of working at the Bellagio. And during that termination, I didn't wait till I got home. I was in my boss's office. I said, Never again. The two words changed my life. Never again. Will I allow one man or one woman to sign my financial fate at the drop of a pen, I said, I must not be doing what I'm supposed to be doing. So how do I figure out what I'm supposed to be doing? So I went to my faith and I asked, God, well, you know, obviously I haven't been talking to you lately, so tell I'm sorry. Yes, I was very sorry. So please let me know what it is that you would like for me to do? What is it that? Why am I on this earth? What's my what's my purpose? Picked up a book that was called action strategies for personal treatment by Brian Tracy. I wasn't even reading books back to I didn't know how I got the book. And that book said many things that were very valuable, but the two biggest it says, If you don't know your best gifts and talents, ask 10 people that know you well, because they know them, even if you don't. I asked 15 people, family members, colleagues, friends, clients, former clients. I wanted a melting pot, and all 15 people said the same thing, that my best gifts and talents were guiding, directing and leading others. And I was clueless. I had no clue that that was my bit one that was in my will. I was the best of gifts. I literally had no idea. The first person that said I thought he was smoking something quite illegal, right? Okay, okay, even though he was an Italian Canadian, right? I'm not gonna say his name, Anthony Ciccone. The second person said the same thing. And the third I'm going wait a minute. Then I thought, can you make a living doing this? I looked on like, holy smokes, you can make a pretty good living doing this. So when I got some additional training on the coaching and speaking side for certification, so forth, if people needed that qualifier, and I decided I'm going to create my own ship. So just talk speaking and coaching firm was launched from the termination of Bellagio, from the termination of Bellagio. Oh, and it's been around for 25 years now. Oh, wow. We also have Lisa. Listen, Lisa. Listen, Lisa is amazing. Lisa's mini we have many pillars, but she's my wife, but she's also my business partner, and she is, she's a partner in just talk, and she has her own firm, Lisa. Listen, Lisa. Listen, Lisa's amazing. Listener, that's why her is Lisa. Listen, that's Lisa. Listen.com, Lisa has, she has an offering that's called Laser coaching. Okay, she can coach you in 15 minutes, 30 minutes or 50 minutes, depending on what you want, and she will get right to it. And trust me, you will leave with value. And she price it very, very modestly, to give you an opportunity to have no reason to not do it, and she'll you don't have to book forever and ever. You can book as many as you like, or you can do one and done whatever works for you.

Julian Rosado 14:51
Who is primarily your clientele? Is it business owners, workers, family members, husbands, wives?

Jessie Farrell 14:58
That's a good question. It's. A melting pot. But the lion's share of who we serve are typically small business, businesses, entrepreneurs and corporate America. We've got some, you know, multi billion dollar companies in corporate America that we've served in hospitality over the last, really, 25 years, really, quite frankly, and some, some of those clients we've had for 16 years the same client, wow. Yeah, MGM Resorts International, but I'm not gonna do a bunch of name dropping, but that's one of the ones that we've served the longest over the years with,

Leaha Crawford 15:30
right, right, right? Because I know that you Yeah, because you how do you know when you need a coach, or do you always need a coach?

Jessie Farrell 15:38
I think most, I think most people may not be familiar with what a coach does, so they may not they may need it and not realize they need it. I think that's a situation where many people don't know what they don't know. Okay? And once you've encountered a really good coach, you'll think, oh my god, I should I needed this 2030, years ago. I think all of us can use some level of coaching, even the coach, we all, we can all use it, and Lisa and I do that for each other. By the way, we actually step away from the husband and wife thing, step away from the business partner thing, and we do take time coaching one another as needed. I love

Leaha Crawford 16:14
it all right. So you are listening to growth and grace. I am Leah Crawford. This is Julian, and we have Jesse Farrell on here with us, and we are talking about just coaching, but we're going to delve deep, because I want to get

Jessie Farrell 16:25
into the color code. I'm talking about the code. I want to say with growth and grace, I found something that said growth demands that you elevate, and grace reminds you to appreciate, yes,

Leaha Crawford 16:35
and that's the reason why we did because the thing about growth for us when we were naming, well, when I was renaming this show because Julian wasn't here with with with me is growth is hard. It is it's very hard. Takes work, and it takes a lot of work, and what I was finding is people beating themselves up and getting stuck in the growth, right? And, and one of my friends said, Well, you got to give yourself grace. I was like, you do. That's true, because if you give yourself grace and you are kind to yourself while you're going through growth, you'll get through the growth correct, and you'll keep on growing, because you understand, okay, you won't know everything. You're going to make some mistakes, laugh at the mistakes, and learn from them, correct, so that they don't repeat themselves. So that's why we name the show growth and no,

Jessie Farrell 17:20
I love it. I think it's beautiful, and growth and grace is right there, synonymous, synonymous with the color code. And the color code is a personality assessment. There are countless personality assessments out there. Lisa and I, we decided to invest in 18 different assessments, and our desire was to choose one that we can have our foundation and our company represent. And what we wanted to do, we wanted to pick what we called the best, and the best had to be most affordable, the most memorable, the easiest to learn. You can smoothly get through it and you likely use it. Most people that take assessments don't even remember the name of the assessment or what their results were with color code. Color code, you take the assessment. It'll take you roughly 25 minutes, tops 45 questions, and you answer them as young as you can remember as a young person growing up. And the reason why you do that because the color code wants to capture your innate character before life started, putting things on that canvas of the Julian canvas and the Leah canvas. And because life putting stuff on our canvas all the time. So who are you at the core level? And so there are four colors, red, blue, yellow and white. And just real briefly, blues are motivated by intimacy, intimate conversation. They like being understood. Reds are motivated by execution and getting things done. Yellows are motivated by fun. They like things lighter. And whites are motivated by they do not like conflict or confrontation. They like peace, and so that all those things. And Leah, Leah put her two hands together and dropped her she because she gets that white thing. Girlfriends got some white going on in there too. She's got, she's got all the colors, but she's got white. And the thing is, the goal is to learn to speak the language of others by understanding and reading what their driving core motives are, D, C, M, the driving core motive stands for why you do what you do. And when you understand why someone does what they do, then you understand them. When you're dialoguing with someone, Julian, play with play with them. This Julian when you're dogging, dialoguing with someone and you're talking and they're not talking, what do you think they're thinking? They're assessing, they're assessing anything else while you're talking, what do you think they're

Julian Rosado 19:32
thinking? A myriad of things. You

Jessie Farrell 19:35
are assisting, and you think a myriad of things. But you are not normal, dude. Yeah, you're you are extraordinary, because most people are thinking about what they're gonna say next while you're talking. Okay. Leah, right, yes or no, okay, you don't do that. Oh yeah, you are, you are a processor, and you, you are a reader. You read. I can see it in your eyes. You're reading me right now. Brother, will you stop read me? We on the radio here? Did I see. That radio, radio, so you answered the way you would do it. But most people don't.

Leaha Crawford 20:07
Leah, well, and that's true. And we talk about that, how people, when you're having a conversation, they're listening to respond instead of really to hear you. And it was something I had to learn. So in order to learn that process, instead of when becoming a good listener, yeah, so becoming a good listener, what I started doing is, instead of me responding, responding asking questions, I started asking clarifying questions about what you were saying to make sure that I understood what you were talking about before I built a response to you. But that took some growth,

Jessie Farrell 20:45
and people love it when you do what she just said with that, when you when you confirm, get them to confirm that they heard what you said. Because oftentimes people don't hear everything you say.

Julian Rosado 20:55
It drops the fences and then opens them up to more 100% conversations. Conversation is, yeah, yeah.

Jessie Farrell 21:04
What I call that jewel is, I call that the volley, yeah, I like to volley in conversation, not dominate conversation, if that makes any sense, yeah?

Julian Rosado 21:12
Because when people say they're guarded, like, no, they're not have to ask the right, right questions, because when you talk to somebody, they'll be able to tell you anything. Sure?

Jessie Farrell 21:20
Yeah, sure. So I we to Leah's point the color code is so we use that with our clients. We have clients that come to us just for the color code, and we color code companies and teams and divisions and units, and We've color coded almost everyone in our whole family.

Leaha Crawford 21:37
I would encourage you to get color coded. I would know. And the reason why I would encourage you to do that, and even as we as you, learn more your brothers and sisters, because then you can see how best to communicate with them exactly, okay? Because I do it for people around me that are close. Like, I know almost everyone's color from the people that are the closest to me have been color coded, okay, like I understand no one person around me, he's yellow. I had no idea he was yellow, but now everything around him makes sense. Around me, makes around him because he likes to have fun, and as long as he's having fun doing it, he will do whatever you want him to do, and that's okay. And I had someone else around me that no conflict, no conflict, and

Jessie Farrell 22:21
that doesn't mean that you don't bring matters of concern to that person, but yes, you frame them in a way that's not so aggressive, like this aggressive or attacking, or any of that, okay,

Leaha Crawford 22:32
but you have to be but, but when I deal with each one of them based on their color, I get amazing results.

Julian Rosado 22:39
It's understanding perspective. But I

Leaha Crawford 22:42
think I needed assistance in understanding the perspective. Okay, instead of me guessing, because I had one person pegged as a white, and he was yellow, and I had one pegged as a red, but he was white, and I was like, Oh, I was all I said, Jesse, I was all off,

Jessie Farrell 22:58
and that's okay because, because then she adjusted. I did okay if she didn't have the tool. We called the color code an STPs system tool. In the process, she didn't have the tool, then she couldn't have adjusted. In fact, we say it like this. We say your personality may open the door, but your character decides if you get invited to stay. And the color code helps you determine what your who you are, where you are, what is your driving, core motive. It'll give you your strengths, communication strengths and your limitations. It'll give you your wants and your needs. When you understand your wants and needs, your strengths and limitations, and you understand what that represents, and you understand others. The color code has 15 strengths in all the four colors, and 15 limitations and all the four colors, you don't own them all. You own a smattering of them based on your your innate character.

Leaha Crawford 23:42
And what I love is they don't call them weaknesses. No, they call them limitations. Yes, and learning that if you change your language, just change your language, that can change your outcome, huge.

Jessie Farrell 23:55
And to Leah's point, when people hear weaknesses, that makes them feel less than, less than but when you talk about a limitation, it stands for Yes, and what limits your ability to connect with someone else? Yeah, because that limitation is making them crazy, whatever it is,

Leaha Crawford 24:10
and the reason why? And again, I wanted to expose, I want to expose people to this, because when I was exposed to it, I was like, Okay, this can't be. It actually helps. It actually helps. So when you're talking about growing and you're talking about you want, because the life you live might not be the life you want to live. And no matter what your age is, just know, like Jesse said, only you can change it

Jessie Farrell 24:33
100% it's all on you. It's on you. And if you don't do it, it's not gonna happen. Fact, a couple quotes I have I pulled together for you guys, is your personality is how you show up, and your character is who you choose to be, and one is given, the other is earned. Say that again. Jess so that one is your personality is how you show up, the character is who you choose to be, and one is given, the other is earned. So your personality is what you were born with, and. You can raise that personality by growing your character if you do the work.

Leaha Crawford 25:03
But what I love is see that we, we bring people on the show, because people think that when they see you, that this was overnight. Oh, not at all. And this was, I mean, in your case, this is a fork, this, this is a 40 year working process. So this the success that you see today was making a decision at 18 or 17 to write a letter yes to UNLV to ask if you had these things, not knowing what the outcome was. I had no idea, right? And then when different opportunities presented themselves, just being ready. Okay, I can do this, but then doing the work in each position to go to what is next.

Jessie Farrell 25:42
Let me meet Leah where she's at while to doing the work part and to doing the work part that I did share is there's a place called Las Vegas and Henderson. They're close to each other. Reno and Sparks, they're close to each other. Most people don't know where the line falls, where there was Hawthorne Babbitt. Babbitt was a government run place where my where I lived, and Hawthorne was not and so it was a desert, like a three mile desert between the stretch between two while my art teacher from my junior high school, Donna Ludwick Peterson, at the time she Donna Ludwig, allowed me to come to her house anytime I chose. I never called her. I just walked. And I would take my easel, I'd walk across the desert, three miles from my house to her house to Hawthorne. Knock on the door. She let me in, and she would critique my work. She'd give me the critique. I would get out. I'd talk to her son on the way out, and I'd go back home, and I did that four to five days a week. Oh, wow. Never once did she turn me down. Oh, wow. She's very much responsible for me growing my artistic ability to earn that scholarship. Oh, wow. Oh, wow. Tell me, that's not huge, but you did the work. She it was a walk, but I had a coach. You had a coach. They didn't call her a coach. She was my junior high school artist, but she coached me personally.

Leaha Crawford 26:55
Love it. Love it. All right. Well, that brings our show to a close. Jesse, we got to bring you back again, because, as always, it's a good conversation. But what I would like to do, and I'll talk to you about it off the air, because I would do, I would like to do something special with you, so that we can expose people to what the color code is about. That would be awesome. I would, I would love to just so they can see exactly what it is. That's awesome. I would love that. All right, y'all, well, you've been listening to growth and grace. I am Leah Crawford. This is Julian Rosado. It is March just, just so y'all know today, February 28 March 1 starts. It's my birthday month. Happy birthday to me. All right, y'all, y'all have an amazing Saturday. When is your actual birthday? I'm not gonna tell you that it's the whole entire month. I'm selling. Celebrating the month, all right, that's because that's something new for me. But I am celebrating the whole month for the rest of my life. Every March is my birthday. Winter birthday March.

Jessie Farrell 27:54
I love it. So with your birthday, you know what? You know what you need to take on your birthday. Le persone, but in dono, simply let to Missouri. What is that? People are always taking your measures. That's Victoria Ciccone, Italian, Canadian.

Leaha Crawford 28:06
I love it. I love it. I love it. All right, y'all until next week. Happy birthday to me. Bye. You.

Transcribed by https://otter.ai